Rules & Terms

Effective 2 September 2026. These rules and terms govern aeorival.com, the boards, profiles, claims, bidding, and enquiries. Using the site, claiming a profile, or completing a payment means you agree to them. If you do not agree, do not pay for a position.

The board in one minute

Each board is a city-and-trade market. Every relevant local business we can verify gets a profile, free, whether or not they ever pay us. Above the full list sits a small sponsored tier. Rank in that tier is the bid, nothing else. Amounts are public. Sponsored positions are paid advertising, not editorial rankings, reviews, certifications, or endorsements. At launch, open sponsored slots may show top-rated businesses free of charge, clearly labelled as featured. They have not paid, no amount is shown for them, and any real bid takes the spot immediately.

There is no limit on how many businesses can hold a paid position. The tier shows the top few in full; every other paid position is listed under them, in spend order, with its number and its amount. Being outbid moves you down the ladder. It never removes you from it, and it never affects the free A-to-Z list, which shows every business on the board and is not for sale at any price.

What a payment buys, and what it doesn't

• A payment adds to your listing's counted spend for 30 days. Your sponsored rank at any moment is your counted spend versus everyone else's. After 30 days, each payment stops counting; your all-time total still accrues and is never reset.
• Anyone can outbid you at any time. Being outbid moves your rank down; it never cancels your counted spend. You keep your remaining 30 days at whatever rank that spend supports.
• Raising your own position costs only the difference between your current counted spend and the target.
• At equal spend, the older payment ranks higher.
• Minimums, increments, the #1 premium, and charge floors are shown before you pay, in your market's currency (GBP, SGD, USD, or MYR).
• A payment does not buy traffic, clicks, enquiries, customers, revenue, a fixed duration at a specific rank, search-engine or AI-engine ranking, or any particular result.

What we never sell

The full A-to-Z market list, business profiles, market statistics, and everything machines read on this site (structured data included) are never for sale and never influenced by payment. Paid placement is always labelled as sponsored, in text and in markup. If you ever find a spot where money moved a neutral surface, report it and we will fix it: that separation is the product.

Our honesty commitments to you

• We never fabricate competitors, bids, positions, visitor counts, activity, or scarcity. Every number on a board is real, including when it is small.
• Where we show live numbers: “in the last hour” is the number of distinct browsers that have loaded a page in the past sixty minutes, and the visitor count (“N visitors in D days”) counts each browser once per day since the site opened, with the day count stated so the denominator is never left to guesswork. Both are measured, never estimated. We show them whatever they say. We would rather tell you that two people are here than hide the number until it flatters us, because a counter you cannot check when it is low is not worth believing when it is high.
• Outbid and position-change notifications are sent only when the event actually happened.
• Profile facts are drawn from public sources; we do not invent ratings or reviews.

Money, refunds, and chargebacks

Checkout and card storage are processed by Stripe; we never see or store full card numbers. Prices are in your market's local currency; taxes may be added at checkout where required.

All payments are final and non-refundable. Ranking placement is a digital service that begins the moment payment is confirmed: your spend is counted and shown on the public board. Being outbid, decaying off after 30 days, fewer enquiries than you hoped, or removal for breach of these terms does not create a refund. By completing checkout you request immediate performance and, to the extent your law allows it, waive any cooling-off or withdrawal right; where a mandatory consumer right cannot be waived, we honour it. This is a business-to-business service: bidders act in the course of their trade. Chargebacks without a legally required basis are a breach of these terms and may end your listing's participation.

Listed businesses: profiles, claims, and your rights

• Unclaimed profiles. We list real local businesses using publicly available information (name, trade, area, public review data, website facts), so a board is useful before anyone has claimed anything. We do this on a legitimate-interest basis, business information only, never private individuals' data.
• Claiming is free and verified: sign in with an email at your business domain, or ask for manual verification. Only verified owners can bid.
• Correction and removal. If your profile is wrong, tell us and we will fix it. If you want your business removed from a board, email support@aeorival.com from a verifiable address and we remove the profile and suppress all future contact. Removal is honoured even if you have never claimed.
• By claiming, you confirm you are authorised to represent the business, and you grant us a non-exclusive licence to display the profile content and public metadata needed to operate the board.

Visitors and enquiries

Browsing is free and account-free. When you send an enquiry through a profile, your message and contact details go to that business and are stored so the business can respond and so we can measure whether boards actually generate work. We do not sell visitor data. Bid amounts you see are real; sponsored placement means the business paid for prominence, not that we vouch for their work. Check reviews and quotes as you normally would.

Cookies and what we measure

Three things, and nothing else. A market cookie remembers the area you chose so we can take you straight there; a visit cookie counts each browser once per day so the visitor number on the homepage is a real number rather than a page-view count; and Google Analytics tells us which boards people actually use.

The first two are how the site works and carry no personal detail. Google Analytics is different: it is measurement, not function, so in the UK, EU, EEA and Switzerland it stays off until you accept it, and the site behaves identically if you decline. Elsewhere it is on by default. Either way you can change it here, at any time, in both directions. Your choice is stored in your own browser, and clearing your browser data resets it.

We do not run advertising, so no ad, remarketing or personalisation signals are collected anywhere, whatever you choose. Enquiry details go to the business you contacted and are never sold, as above.

Prohibited use

• Bidding on a business you are not authorised to represent.
• Illegal, fraudulent, deceptive, or licence-requiring offers you are not licensed for; impersonation; malware or scam destinations.
• Manipulating clicks, enquiries, or counters; scraping beyond ordinary browsing; automated bidding without written permission.
• Using the boards to harass, defame, or unfairly disparage a competitor.

Our right to remove

We may refuse, hide, or remove any listing or bid, with or without notice, where we believe these terms, the law, or a rights holder's complaint requires it, or where a listing creates legal, security, or reputational risk. Removal for breach does not create a refund. Complaints and rights notices: email support@aeorival.com with your details, the listing, the problem, and a statement that your notice is accurate; we may act on the listing while we review.

Liability, changes, and contact

The service is provided as-is; to the maximum extent the law allows, our liability for indirect or consequential loss is excluded, and our total liability for any claim is limited to the amounts you paid us in the 12 months before the claim. Nothing here limits liability that cannot lawfully be limited. We may update these terms; material changes are dated at the top and continued use after a change is acceptance. Mandatory consumer and advertising law of your market (United Kingdom, Singapore, United States, Malaysia) applies where it cannot be excluded.

Operator contact: support@aeorival.com. Boards: all markets.