What you see once your business is yours.

Is anyone finding you? last 30 days

• 12Looked at your profile↑ 5 more than the 30 days before
• 4Went to your website↓ 1 fewer than the 30 days before
• 1Tapped your phone number↑ 1 more than the 30 days before
• 1Sent you a message↑ 1 more than the 30 days before

Your messages are below, with the sender’s address so you can reply directly.

What search engines and AI assistants can read from Example Plumbing Ltd’s page

• ✓Your profile is published as structured data (LocalBusiness) that search engines and AI assistants parse.
• ✓You are in your board’s neutral machine-readable list: the surface engines read, which is never for sale.
• ✓Your page has a description, so engines have your own words to quote.
• ○No opening hours: they cannot appear in your markup, so “open now” readers skip you. Free to add after claiming.
• ✓4 services are listed, so customers can filter to you.
• ✓The verified mark shows on your row: the owner confirmed this listing.

Fixing a gap changes what machines can read from your page. Nobody can honestly promise what they will cite, and paying here never changes any of it.

Before claiming, the readout looks like this

An unclaimed business sees its readout computed but blurred. Claiming, which is free, is what reveals it. Nothing about the page itself changes either way.

And later, if you want to compete.

A sponsored position sits above the free list, labelled as paid, with the amount public, from £5. Rank is trailing 30-day spend only: at equal spend the older bid wins, and being outbid moves you down, never off. It never touches the A-to-Z list, and it never changes what machines read. Claiming costs nothing and commits you to none of it.

And if you do sponsor a position

There is one more screen, and only paying businesses see it: what the position is protected against and the day it lapses.