The numbers, and how we count them

Every number quoted anywhere on this site is below, with the method that produces it. They are counted, not estimated, and there are no display floors. When a figure is small it is shown small, because a real small number is worth more than a flattering one.

What this page is not

These are our own figures. Publishing them with their method makes them checkable against what you see on the boards; it does not make them independently audited, and we are not going to imply otherwise by putting them behind a badge. If a number here ever disagrees with a number on a board, the board is the one to trust and we would like to know.

What we deliberately do not count

No page-view inflation from our own traffic, no bot filtering applied after the fact to make a figure look better, and no counting of a business as “listed” while its board is not serving. Bid amounts, where any exist, are advertising spend and are never presented as what a customer pays for a job.